Analytics Consulting
Analytics Consulting Services
- Ongoing Reporting and Analysis
- High Level Strategic Consultation
- Conversions Maximization
- SEO ROI Audit (Independent Third Party Audit)
- Social Media ROI Audit (Independent Third Party Audit)
- Google Analytics Setup and Configuration
Ongoing Reporting and Analysis
This service is useful for companies of all sizes.
There is one big obstacle standing in your way to get the highest possible ROI from your SEO, PPC and Social Media campaigns…..a lack of experienced analytics professional who can accurately analyze, interpret and report the performance of your marketing campaigns. There can be myriad of reasons for companies not hiring an in-house digital analyst:
1. Lack of qualified staff - good analyst are very hard to find. They are infact rare to be honest.
2. Hiring a full time analyst is simply out of the budget
But at the end of the day, not having an experienced analytics professional committed to ongoing reporting and analysis of your marketing campaigns can easily destroy your investment. Your online store could be losing thousands or even hundreds of thousands of dollars in lost sale each month due to poorly targeted marketing campaigns, poor conversion rate or landing pages (which don’t deliver what your customers are looking for) or simply due to inaccurate analytics reports.
It is easy to put a stop to this. You need to discover why your online store is not converting visitors into customers,why your customer satisfaction is low, why certain traffic sources are converting poorly. Here I can help you. I can help you in identifying the ‘why’. I can help you to identify what to change on your website, to get an immediate increase in sales and ROI. I focus on key issues to quickly improve sales and conversions.
The ongoing reporting and analysis service offering includes:
- Identifying business goals, KPIs, targets and segments for your business
- Configuring the Google Analytics account to make sure that Google Analytics is properly installed on your website and you are taking full advantage of its capabilities.
- Creating customized and actionable dashboards which are easy to understand and provide accurate insight.
- Creating new analytics reports, improving existing reports and discarding the reports which don’t provide useful insight.
Examples of Advanced Link Building Dashboards
Example of Advanced Keyword Performance Dashboard
Examples of Advanced ‘Not Provided’ keywords analysis
How much this service will cost?
$1900/month (or £1300/month). This is pretty much fixed fees unless your website is very big.
High Level Strategic Consultation
This service is useful for the companies which do multi channel marketing (SEO, PPC, Email, Social Media, Affiliate and Display advertising) and are looking for high level of strategic consultation to dramatically improve their ROI across all marketing channels. It includes all the services provided in ‘ongoing reporting and analysis’ + creation and optimization of ‘web analytics measurement model’ (WAMM).
I follow a formalized process for delivering high level of strategic consultation which can be explained in following steps:
Step-1: My process starts with gathering business intelligence. I do everything in my power to know as much about your business as possible. I ask you lot of questions about your business, get a clear understanding of your business objectives, browse your websites, dive into your analytics reports. I properly configure your Analytics account and marketing campaigns to resolve any data collection issues.
Step-2: Gather competitive intelligence. I do competitive analysis to determine missed opportunities and for benchmarking.
Step-3: Identify business goals, KPIs, targets and segments for your business and then create a web analytics measurement model (WAMM).
Step-4: Analyze each KPI and refine the WAMM whenever required.
Step-5: Create a dashboard(s) which would include KPI analysis and recommendations. This will be the outcome of my work which I will send it to you in the first week of each month.
Example of Web Analytics Measurement Model (WAMM)
Example of High Level Action Dashboard
Example of High Level KPI Analysis
How much this service will cost?
$2900/month (or £1900/month). This is pretty much fixed fees unless your website is very big.
Conversions Maximization
This service is useful for the companies which are not into multi channel marketing and are looking to dramatically improve their conversions/orders. The focus here is not to increase the traffic but to improve the quality of the existing traffic so that it converts better.
Getting traffic to your website is one thing but getting them to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little value to the bottom-line of your company then your cost per acquisition is going to be high and your profit will be low.
In order to make your business a success you need to focus on increasing revenue and decreasing cost per acquisition. The ideal way of achieving this is by reducing the cost of acquiring customers. This can be done by analyzing your conversion funnel and then identifying and removing the bottlenecks in your conversion funnels.
This is the process I follow to do conversion funnel optimization:
You can get more details about this process from the post: The Geek Guide to Conversion Funnel Optimization in Google Analytics
How much this service will cost?
$2900/month (or £1900/month). This is pretty much fixed fees unless your website is very big.
SEO ROI Audit (Independent Third Party Audit)
Are you getting the return on your investment in SEO? If you have been running a SEO campaign for the last 6 months or more and you have not seen any visible return on your investment than this service is for you. Common business sense dictates that If an investment doesn’t yield a positive ROI or if there are other marketing channels with a higher ROI than the investment from a particular marketing channel should be withdrawn.
This can happen with SEO too as it is not easy to calculate the ROI of SEO campaigns. ROI should not be confused with raw organic traffic, rankings, number of links built etc. Majority of businesses don’t understand ROI in these terms. They want to know if they spend X, then what they are getting in return in dollar value. Is it 2X, 3X ….???
I calculate ROI in dollars return or if you are British than in pounds return. Being a SEO myself i can quickly analyze all the SEO tactics being carried out on your website and assess the quality of the links built for your website. I can measure the effectiveness of your link building campaign and can report you the actual ROI.
How much this service will cost?
$2900 (or £1900). It is only a one time fees and is pretty much a fixed rate unless your website is very big. This audit can help you save several thousand dollars/pounds in the long run.
Social Media ROI Audit (Independent Third Party Audit)
Are you getting the return on your investment in Social Media? If you have been running a social media campaigns for the last 4 months or more and you have not seen any visible return on your investment than this service is for you. Common business sense dictates that If an investment doesn’t yield a positive ROI or if there are other marketing channels with a higher ROI than the investment from a particular marketing channel should be withdrawn.
This happens more with Social Media than any other marketing channel as it is not easy to calculate the ROI of social media campaigns. ROI should not be confused with the number of facebook likes, number of tweets, numbers of social replies/mention, raw social media traffic etc. Majority of businesses don’t understand ROI in these terms. They want to know if they spend X, then what they are getting in return in dollar value. Is it 2X, 3X ….??? I calculate ROI in dollars return or if you are British than in pounds return. I also conduct a social media strategy audit to determine how your business should be using social media to get highest possible return on their investment.
How much this service will cost?
$2900 (or £1900). It is only a one time fees and is pretty much a fixed rate unless your website is very big. This audit can help you save several thousand dollars/pounds in the long run.
Google Analytics Setup and Configuration
This service is useful for those business owners who want to set up Google Analytics account or who believe that their analytics account is not configured properly. In order to get optimum results from your analytics reports it is critical that you get accurate reporting data. If your analytics is not set up correctly or you have got data sampling issues then your anaytics data wont be accurate.
The Google analytics set up and configuration service includes:
- Setting up Google Analytics
- Debugging issues related to Google Analytics Installation
- Implementing special tracking code (like event tracking, e-commerce tracking etc)
- Creating customized views in Google Analytics reports
- Integrating webmaster tools into Google Analytics
- Integrating Adwords account into Google Analytics
- Integrating Adsense account into Google Analytics
How much this service will cost?
$1900 (or £1300). It is only a one time fees and is pretty much a fixed rate unless your website is very big.
What set me apart
I am Google Analytics Certified (click here to verify) and a Certified Web Analyst- Master Level (click here to verify) from Market Motive. These two qualifications alone set me apart.
I have been directly coached by world famous Analytics guru ‘Avinash Kaushik‘ on the subject of ’web analytics’. He shared some of the most valuable analytical skills, tips and tricks with me which has skyrocketed my knowledge in the field of web analytics. You therefore can expect extra ordinary analytical insight from me.
Besides this, what set me apart from others is the interpretation of the analytics data. I can quickly find useful actionable insight which can improve the conversions and sales of your online business. I am pioneer in multi channel funnel consulting and am working on developing my own attribution models to better understand and assign credit to the acquisition channels which assist in sales and conversions. The first step towards developing my own attribution model is: Proportional Multi Touch Attribution Model. It is an attempt to assign value to multiple touches.
You can see my full resume here: http://uk.linkedin.com/in/seohimanshu/
References are available on request.
Got an invitation to speak at the Advanced Analytics for the Retail Industry Summit in Boston
I provide Analytics Consultation with following aims:
1. To understand the buying behavior of your visitors i.e. why people buy from your website, what they do before they buy, what prompted them to make a purchase.
2. To determine the most effective acquisition channels for investment.
3. To find quick wins to improve sales and conversions.
4. To measure the effectiveness of your SEO, PPC, Display and other marketing campaigns.
5. To improve your ROI, Conversions and Sales.
Analytics Consulting Services
- Ongoing Reporting and Analysis
- High Level Strategic Consultation
- Conversions Maximization
- SEO ROI Audit (Independent Third Party Audit)
- Social Media ROI Audit (Independent Third Party Audit)
- Google Analytics Setup and Configuration
Ongoing Reporting and Analysis
This service is useful for companies of all sizes.
There is one big obstacle standing in your way to get the highest possible ROI from your SEO, PPC and Social Media campaigns…..a lack of experienced analytics professional who can accurately analyze, interpret and report the performance of your marketing campaigns. There can be myriad of reasons for companies not hiring an in-house digital analyst:
1. Lack of qualified staff - good analyst are very hard to find. They are infact rare to be honest.
2. Hiring a full time analyst is simply out of the budget
But at the end of the day, not having an experienced analytics professional committed to ongoing reporting and analysis of your marketing campaigns can easily destroy your investment. Your online store could be losing thousands or even hundreds of thousands of dollars in lost sale each month due to poorly targeted marketing campaigns, poor conversion rate or landing pages (which don’t deliver what your customers are looking for) or simply due to inaccurate analytics reports.
It is easy to put a stop to this. You need to discover why your online store is not converting visitors into customers,why your customer satisfaction is low, why certain traffic sources are converting poorly. Here I can help you. I can help you in identifying the ‘why’. I can help you to identify what to change on your website, to get an immediate increase in sales and ROI. I focus on key issues to quickly improve sales and conversions.
The ongoing reporting and analysis service offering includes:
- Identifying business goals, KPIs, targets and segments for your business
- Configuring the Google Analytics account to make sure that Google Analytics is properly installed on your website and you are taking full advantage of its capabilities.
- Creating customized and actionable dashboards which are easy to understand and provide accurate insight.
- Creating new analytics reports, improving existing reports and discarding the reports which don’t provide useful insight.
Examples of Advanced Link Building Dashboards
Example of Advanced Keyword Performance Dashboard
Examples of Advanced ‘Not Provided’ keywords analysis
How much this service will cost?
$1900/month (or £1300/month). This is pretty much fixed fees unless your website is very big.
High Level Strategic Consultation
This service is useful for the companies which do multi channel marketing (SEO, PPC, Email, Social Media, Affiliate and Display advertising) and are looking for high level of strategic consultation to dramatically improve their ROI across all marketing channels. It includes all the services provided in ‘ongoing reporting and analysis’ + creation and optimization of ‘web analytics measurement model’ (WAMM).
I follow a formalized process for delivering high level of strategic consultation which can be explained in following steps:
Step-1: My process starts with gathering business intelligence. I do everything in my power to know as much about your business as possible. I ask you lot of questions about your business, get a clear understanding of your business objectives, browse your websites, dive into your analytics reports. I properly configure your Analytics account and marketing campaigns to resolve any data collection issues.
Step-2: Gather competitive intelligence. I do competitive analysis to determine missed opportunities and for benchmarking.
Step-3: Identify business goals, KPIs, targets and segments for your business and then create a web analytics measurement model (WAMM).
Step-4: Analyze each KPI and refine the WAMM whenever required.
Step-5: Create a dashboard(s) which would include KPI analysis and recommendations. This will be the outcome of my work which I will send it to you in the first week of each month.
Example of Web Analytics Measurement Model (WAMM)
Example of High Level Action Dashboard
Example of High Level KPI Analysis
How much this service will cost?
$2900/month (or £1900/month). This is pretty much fixed fees unless your website is very big.
Conversions Maximization
This service is useful for the companies which are not into multi channel marketing and are looking to dramatically improve their conversions/orders. The focus here is not to increase the traffic but to improve the quality of the existing traffic so that it converts better.
Getting traffic to your website is one thing but getting them to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little value to the bottom-line of your company then your cost per acquisition is going to be high and your profit will be low.
In order to make your business a success you need to focus on increasing revenue and decreasing cost per acquisition. The ideal way of achieving this is by reducing the cost of acquiring customers. This can be done by analyzing your conversion funnel and then identifying and removing the bottlenecks in your conversion funnels.
This is the process I follow to do conversion funnel optimization:
You can get more details about this process from the post: The Geek Guide to Conversion Funnel Optimization in Google Analytics
How much this service will cost?
$2900/month (or £1900/month). This is pretty much fixed fees unless your website is very big.
SEO ROI Audit (Independent Third Party Audit)
Are you getting the return on your investment in SEO? If you have been running a SEO campaign for the last 6 months or more and you have not seen any visible return on your investment than this service is for you. Common business sense dictates that If an investment doesn’t yield a positive ROI or if there are other marketing channels with a higher ROI than the investment from a particular marketing channel should be withdrawn.
This can happen with SEO too as it is not easy to calculate the ROI of SEO campaigns. ROI should not be confused with raw organic traffic, rankings, number of links built etc. Majority of businesses don’t understand ROI in these terms. They want to know if they spend X, then what they are getting in return in dollar value. Is it 2X, 3X ….???
I calculate ROI in dollars return or if you are British than in pounds return. Being a SEO myself i can quickly analyze all the SEO tactics being carried out on your website and assess the quality of the links built for your website. I can measure the effectiveness of your link building campaign and can report you the actual ROI.
How much this service will cost?
$2900 (or £1900). It is only a one time fees and is pretty much a fixed rate unless your website is very big. This audit can help you save several thousand dollars/pounds in the long run.
Social Media ROI Audit (Independent Third Party Audit)
Are you getting the return on your investment in Social Media? If you have been running a social media campaigns for the last 4 months or more and you have not seen any visible return on your investment than this service is for you. Common business sense dictates that If an investment doesn’t yield a positive ROI or if there are other marketing channels with a higher ROI than the investment from a particular marketing channel should be withdrawn.
This happens more with Social Media than any other marketing channel as it is not easy to calculate the ROI of social media campaigns. ROI should not be confused with the number of facebook likes, number of tweets, numbers of social replies/mention, raw social media traffic etc. Majority of businesses don’t understand ROI in these terms. They want to know if they spend X, then what they are getting in return in dollar value. Is it 2X, 3X ….??? I calculate ROI in dollars return or if you are British than in pounds return. I also conduct a social media strategy audit to determine how your business should be using social media to get highest possible return on their investment.
How much this service will cost?
$2900 (or £1900). It is only a one time fees and is pretty much a fixed rate unless your website is very big. This audit can help you save several thousand dollars/pounds in the long run.
Google Analytics Setup and Configuration
This service is useful for those business owners who want to set up Google Analytics account or who believe that their analytics account is not configured properly. In order to get optimum results from your analytics reports it is critical that you get accurate reporting data. If your analytics is not set up correctly or you have got data sampling issues then your anaytics data wont be accurate.
The Google analytics set up and configuration service includes:
- Setting up Google Analytics
- Debugging issues related to Google Analytics Installation
- Implementing special tracking code (like event tracking, e-commerce tracking etc)
- Creating customized views in Google Analytics reports
- Integrating webmaster tools into Google Analytics
- Integrating Adwords account into Google Analytics
- Integrating Adsense account into Google Analytics
How much this service will cost?
$1900 (or £1300). It is only a one time fees and is pretty much a fixed rate unless your website is very big.
What set me apart
I am Google Analytics Certified (click here to verify) and a Certified Web Analyst- Master Level (click here to verify) from Market Motive. These two qualifications alone set me apart.
I have been directly coached by world famous Analytics guru ‘Avinash Kaushik‘ on the subject of ’web analytics’. He shared some of the most valuable analytical skills, tips and tricks with me which has skyrocketed my knowledge in the field of web analytics. You therefore can expect extra ordinary analytical insight from me.
Besides this, what set me apart from others is the interpretation of the analytics data. I can quickly find useful actionable insight which can improve the conversions and sales of your online business. I am pioneer in multi channel funnel consulting and am working on developing my own attribution models to better understand and assign credit to the acquisition channels which assist in sales and conversions. The first step towards developing my own attribution model is: Proportional Multi Touch Attribution Model. It is an attempt to assign value to multiple touches.
You can see my full resume here: http://uk.linkedin.com/in/seohimanshu/
References are available on request.
Got an invitation to speak at the Advanced Analytics for the Retail Industry Summit in Boston
I provide Analytics Consultation with following aims:
1. To understand the buying behavior of your visitors i.e. why people buy from your website, what they do before they buy, what prompted them to make a purchase.
2. To determine the most effective acquisition channels for investment.
3. To find quick wins to improve sales and conversions.
4. To measure the effectiveness of your SEO, PPC, Display and other marketing campaigns.
5. To improve your ROI, Conversions and Sales.
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