Category Archives: Analytics
Advanced Twitter Analysis in Google Analytics
Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the
Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the
9 point Checklist for conducting Social Media Strategy Audit
Today I am going to share with you the checklist I frequently used to conduct social media strategy audit. The aim of this audit is to determine how a business should be using social media to get highest possible
Today I am going to share with you the checklist I frequently used to conduct social media strategy audit. The aim of this audit is to determine how a business should be using social media to get highest possible
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions
I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues
I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues
Understanding Key Performance Indicators (KPIs) - Complete Guide
In an ideal world, understanding even a complex topic would be so easy that you can just scan one article on it and get all what you need. This is what i dream of and this is what i
In an ideal world, understanding even a complex topic would be so easy that you can just scan one article on it and get all what you need. This is what i dream of and this is what i
Complete Guide to Google Adwords Analytics
Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world. If you do multi-channel marketing for your company than you simply can’t afford to
Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world. If you do multi-channel marketing for your company than you simply can’t afford to
2 Powerful Reasons you should STOP doing CRO Right NOW
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always
High Level Search Marketing Optimization in Google Analytics
Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in sales of the products. In order to get optimum results from
Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in sales of the products. In order to get optimum results from
How to become Champion in Data Reporting
I have faced many data reporting challenges in my career. Some of them even cost me dearly. No one is born with exceptional data reporting skills. People generally develop skills over the years and then refine them through hit
I have faced many data reporting challenges in my career. Some of them even cost me dearly. No one is born with exceptional data reporting skills. People generally develop skills over the years and then refine them through hit
How to Analyze and Report above AVERAGE
Nobody wants to be an average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed about
Nobody wants to be an average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed about
Google Analytics Not Provided Keywords Analysis - Ultimate Guide
Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact
Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact
Introducing Predictive Marketing - The next stage of Business Optimization
You must have heard of something called ’Predictive Analytics‘ at some point in your life as a marketer/analyst. The term ‘predictive analysis’ is so heavy that we have conferences (like Predictive Analytics World) organized around it all over the
You must have heard of something called ’Predictive Analytics‘ at some point in your life as a marketer/analyst. The term ‘predictive analysis’ is so heavy that we have conferences (like Predictive Analytics World) organized around it all over the
Analytics Career Advice from Top Industry Experts
I get dozens of emails from people every week asking for career advice in web analytics. The questions range from ‘Where to start’, ‘which books to read’, ‘how to prepare for GAIQ’ to how to become a good analyst.
I get dozens of emails from people every week asking for career advice in web analytics. The questions range from ‘Where to start’, ‘which books to read’, ‘how to prepare for GAIQ’ to how to become a good analyst.
Beginners Guide to Maths and Stats behind Web Analytics
A long time ago in a galaxy far, far away a person was questioned for his unreasonable use of stats techniques in website analysis by an authority figure. Unfortunately that person was me. Maths is not really a problem
A long time ago in a galaxy far, far away a person was questioned for his unreasonable use of stats techniques in website analysis by an authority figure. Unfortunately that person was me. Maths is not really a problem
Building Super Advanced Link Building Dashboards
Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance is through keywords performance analysis in terms
Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance is through keywords performance analysis in terms
7 Powerful KPIs to Measure your Link Building Outreach
We all know how time consuming outreach for link building can be. We also know that time is money and majority of us charge per hour. Therefore it becomes very important that we measure our outreach efforts and reduce
We all know how time consuming outreach for link building can be. We also know that time is money and majority of us charge per hour. Therefore it becomes very important that we measure our outreach efforts and reduce
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