Category Archives: Google Analytics
Measuring & Improving Quality of SEO Traffic through Google Analytics
You may say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you a way to effectively measure the quality of your SEO traffic in Google Analytics. You in
You may say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you a way to effectively measure the quality of your SEO traffic in Google Analytics. You in
Making Good Marketing Decisions despite of faulty Analytics data
Don’t get me wrong, I am a big fan of Google Analytics. In fact I am also a two times GAIQ certified for this very reason. But at the same time I don’t want to keep you in the
Don’t get me wrong, I am a big fan of Google Analytics. In fact I am also a two times GAIQ certified for this very reason. But at the same time I don’t want to keep you in the
Advanced Twitter Analysis in Google Analytics
Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the
Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions
I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues
I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues
Google Analytics Not Provided Keywords Analysis - Ultimate Guide
Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact
Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact
Google Analytics Data Sampling - Complete Guide
Did you know, your Google Analytics metrics from visits, revenue, transactions to e-commerce conversion rate depends upon the size of the traffic data sample being analyzed by Google? This means if you change the size of the sample being
Did you know, your Google Analytics metrics from visits, revenue, transactions to e-commerce conversion rate depends upon the size of the traffic data sample being analyzed by Google? This means if you change the size of the sample being
How to analyze, interpret and report data trends in Google Analytics
Analyzing data trends is an age old tactic which is used to measure the performance of marketing campaigns over time and to predict future outcomes. We do trend analysis to get answers to questions like: 1. What are my
Analyzing data trends is an age old tactic which is used to measure the performance of marketing campaigns over time and to predict future outcomes. We do trend analysis to get answers to questions like: 1. What are my
Building Super Advanced Keyword Performance Dashboard in Google Analytics & Excel
Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways
Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways
Google Analytics Direct Traffic - Most kept Secret
Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic for good. What you probably don’t know is, how
Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic for good. What you probably don’t know is, how
The Geek Guide to Conversion Funnel Optimization in Google Analytics
Getting traffic to your website is one thing but getting them to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little value to
Getting traffic to your website is one thing but getting them to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little value to
The Super Duper Guide to Google Analytics Pivot Tables
Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format and detect
Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format and detect
Bounce Rate Optimization in Google Analytics - Complete Guide
The number 1 way to optimize your website conversion rate is by asking the right questions. Why is my conversion rate so low? Wrong question. Why is my bounce rate so high? That is the right question. Your conversion
The number 1 way to optimize your website conversion rate is by asking the right questions. Why is my conversion rate so low? Wrong question. Why is my bounce rate so high? That is the right question. Your conversion
Google Analytics Conversion Rate - Reporting and Analysis
How many of us take action on the basis of conversion rate reported by Google Analytics? If we don’t take any anction then there is no need to look into the Google Analytics reports and waste time. Seriously. Analytics is
How many of us take action on the basis of conversion rate reported by Google Analytics? If we don’t take any anction then there is no need to look into the Google Analytics reports and waste time. Seriously. Analytics is
8 Super Awesome Google Analytics Conversions Segments you Must use
Of late on ‘LinkedIn’ I was asked this question “how I can determine the influence of display on organic search in Google analytics”. I think it is an excellent question and I am sure every marketer would like to
Of late on ‘LinkedIn’ I was asked this question “how I can determine the influence of display on organic search in Google analytics”. I think it is an excellent question and I am sure every marketer would like to
Attribution Modeling in Google Analytics – Ultimate Guide
Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something which requires deep understanding of your
Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something which requires deep understanding of your
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